Marketers know that consumers will buy products that are healthier and better for the environment, so it seems everyone wants to get on the bandwagon. But what makes a product natural? Is ‘all-natural’ the same as ‘organic’?
In a word: Prepare! A visit from the organic inspector can strike terror into the hearts of even the most diligent, experienced producers. The inspector is the “eyes and ears” of the consumer. It is his/her job to look, listen and ask questions about literally every aspect of your operation and report these observations to your certifier.
My organic inspection is coming up soon—what can I do to make it as painless as possible? Prepare!