Why your values are the new value-added. How to save the family farm? With narrowing profit margins and a more discriminating consumer dollar, the typical agricultural bureaucrat’s pat answer would be to “value-add.”
It all begins with a seed. In June, the Growing Up Organic (GUO)* Ottawa team pick-axed the compacted dirt in the playing field, and built three raised vegetable beds.
Competition is the death of niche markets, but good marketing can grow the size of the whole market.
Some key members of the organic community have suggested recently that marketing boards have become the major obstacle to the growth of sustainable agriculture in Canada. They have stated that although supply management may have served a purpose at one time, it is now just a barrier to new entrants, and to potential organic and niche opportunities.