In a market flush with green washing, staking a position and definition around “ethical” meat can be a challenge. This book aims to help farmers make a successful entry or transition to producing and marketing ethical meat.
Patrick Conner was a passionate collaborator: as an advocate, actor, director, co-op member and colleague, Patrick gave freely and generously of himself.
Why your values are the new value-added. How to save the family farm? With narrowing profit margins and a more discriminating consumer dollar, the typical agricultural bureaucrat’s pat answer would be to “value-add.”
Some key members of the organic community have suggested recently that marketing boards have become the major obstacle to the growth of sustainable agriculture in Canada. They have stated that although supply management may have served a purpose at one time, it is now just a barrier to new entrants, and to potential organic and niche opportunities.
“Cut your spending – save the world,” read the headline in the Globe and Mail. I spotted this while tidying up and realized I was stacking papers I hadn’t finished and probably wouldn’t get a chance to read: material that went from tree to print and will be recycled without being read.